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Digital
Marketing Course
Digital marketing encompasses all marketing efforts that use
an electronic device or the internet. Businesses leverage digital channels such
as search engines, social media, email, and other websites to connect with
current and prospective customers. The primary objective of digital marketing
is to promote brands, build preference, engage with customers, and increase
sales through various digital tactics and channels.
Social
Media Marketing
Social media platforms (such as Facebook, Twitter,
Instagram, LinkedIn, and TikTok) are used to promote products or services.
Social media marketing involves creating and sharing content on social media
networks to achieve marketing and branding goals. It includes activities like
posting text and image updates, videos, and other content to engage the
audience.
